What happened to this?

HBO's Game of Thrones Teams Up With League of Legends - IGN
The advertising campaign precedes GoT's season four premiere in April. Riot Games and HBO have started up an advertising campaign, pairing up League of Legends with Game of Thrones for some cross-promotion. Dustin Beck, Riot's VP of eSports, spoke with [a]listdaily about the overlap of fans between the two fantasy franchises, suggesting that such promotions might become more commonplace with the growing popularity of the MOBA.
I don't remember anything actually happening from that?
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