This is basically free, and buying it will contribute towards the MSI 2017 Fandom Contest for OCE! :D
> The region with the highest percentage of players equipping their MSI 2017 icon and playing games will dominate the leaderboard and unlock rewards for all players participating.
Details are here: http://oce.leagueoflegends.com/en/page/msi-2017-hits-rift
EDIT: It also looks like we'll need to play games while wearing the icon to earn points.
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